It was back in the early summer of 1968 when Paul McCartney called up war photographer Don McCullin and booked him for a photo shoot with the Beatles. Naturally, McCullin accepted and they spent the whole day of July 28, 1968 taking mad photographs of the whole band across seven key locations around London.

Others joined them on what became known as the ‘Mad Day Out’, all of whom were armed with cameras: Ronald Fitzgibbon, Stephen Goldblatt, Tom Murray, Tony Bramwell and Mal Evans with her six-year-old son Gary. Of course Yoko Ono and McCartney's girlfriend Francie Schwartz also decided to tag along. The Beatles certainly got their wish to step away from the recording studio and get a whole new batch of publicity stills.