Warner Bros publicists must be spinning their wheels.

Not only is Mad Max: Fury Road currently picking up rip-roaring reviews across the board, but Twitter is full of talk of a full-blown gender war between feminist geek culture bloggers The Mary Sue and so-called “men’s rights” commentators over the movie.

It stems from an unintentionally hilarious piece by Aaron Clarey of the site Return of the Kings who has called on right-minded male cineastes to boycott George Miller’s return to the dusty Australian badlands because the saga has clearly been co-opted by women.