The Who have released a 3D app for smartphone, tablet and desktop in partnership with Trinifold Management, Immersive and Universal Music.

The app, available now in stores, presents famous moments and landmarks from the band's career.

"I'm not a fan of smartphones but have to admit they do open up huge possibilities to entertain and educate," said Roger Daltrey in a presser.

"The music business needs to use every avenue possible to keep the fans and the music in close contact.

This app will hopefully teach our newer, younger fans everything they might want to know of our history, and hopefully unearth some odds and sods for our older ones."

The group drops the app for the Oculus Rift headset on Wednesday.

The Oculus version includes everything from the original app plus more concert footage.