Give Things Time

Wearing a fragrance is a bit like building a relationship with someone. Sometimes you have to get to know a scent and ‘live with it’ for a while before fully appreciating it. You can often smell a fragrance and not like it but if you give it time, it often grows on you and you eventually end up loving it.

Remove The Clutter

Most men tend to mix it all up when it comes to scents: shampoo, shower gel, deodorant, hair gel, and then on top of it all; cologne. That’s almost like saying ‘I love ties’ and then wearing every one you own all at once.Body sprays and antiperspirants are one of the main offenders when it comes to clashing, so ensure your fragrance doesn’t have to fight for precedence with them by opting for fragrance-free or minimally scented products 

Moisturise

Generally speaking, the oilier and better hydrated your skin the longer a fragrance will last on it. So if you to want to increase the longevity of your scent, use a fragrance-free moisturiser a few minutes before applying.If you’re skin tends to be on the dry side be prepared to reapply your fragrance a little more often.

Choose Your Location

The wrists and behind the ears may be the traditional spots to apply fragrance, but according to experts the area behind the ears produces a lot of sebum, which can alter the way a fragrance smells.The burn rate of the fragrance will also be accelerated in these places because they’re above pulse points, so your scent may not last as long as you would like.
Better places to spray are the chest and biceps as your scent will be trapped against the skin in these places but its presence will still be detectable as you move. For maximum impact, apply a little in the dip of the collarbone too.

Spray Don’t Splash

Undecided whether to opt for a splash or a spray? Go for the latter.
Not only do spray mechanisms give you greater control in terms of fragrance application, they prevent the fragrance becoming exposed to the air and contaminated by bacteria from your hands. There’s no chance of costly spillages either.

Keep Your Distance

Never hold the bottle too close to your skin when applying fragrance. If you do you’ll just end up with it concentrated in one tiny ‘puddle’.Instead, hold the nozzle around six or seven inches away from you and then spray. That way the fragrance will hit a larger area of skin and coverage will be more even. Alternatively, apply some into the palm of your hand before wiping it over the upper body.This will help the fragrance affix to the skin better.

Protect Your Assets

Opinion differs on how long a fragrance lasts once opened – from eighteen months to five years to, well, pretty much forever. Much depends on how you look after your asset. Fragrances are much like fine wines or priceless paintings: they need to be treated with respect and stored correctly.To ensure your fragrances stay in tip top condition, keep them away from extreme temperature fluctuations and strong sunlight. The best way to protect them is to keep them in their original boxes and somewhere cool.

Have A Special Occasion Scent

There’s a reason fragrances are so good at transporting us back to a particular time, place or feeling: our sense of smell is handled by the same ancient part of the brain that deals with emotions and memory. So if you associate a fragrance with a particularly good memory, utilise it to bring back those emotions when you need to and make it your ‘lucky’ fragrance.

Stay On A Woman’s Right Side

Here’s a crafty trick if you’re wearing fragrance to impress women: manoeuvre yourself so you’re on her right side when talking to her. A study by the University of California discovered that, due to the way the brain is hard-wired, women tend to appreciate smells sniffed through their right nostril more than the left one.