Mustad, the world’s premier hook manufacturer, has announced the appointment of a new General Manager for Europe, the Middle East and Africa (EMEA).

Charles Wolf Joner will take up his new position at the beginning of May and joins the company from Pure Fishing in Norway.

John Are Lindstad, CEO of Mustad, said: “This apppointment is an important part of our strategy to get closer to both our end users and retail partners. He will be tasked with developing and implementing a new business strategy for the EMEA regions.

“With 25 years of experience in sales, marketing and product development on a Scandinavian and North European level, we are confident that he will be a strong asset to the Mustad team.”