Roger Daltrey is launching a new limited edition champagne to toast the 50th anniversary of The Who.

Daltrey teamed up with Eminent Life, a company which is dedicated to celebrating excellence in music and the arts, to create the champagne, with a percentage of proceeds from sales going to Teen Cancer America, a charity founded by Daltrey and lead guitarist Pete Townshend.
The bottle is produced by Charles Orban Champagne, a family vineyard in the village of Troissy, situated on the left bank of the Marne.

"I am very excited to have this opportunity to express my passion for champagne through this limited edition cuvee.

I hope people enjoy it as much as I do," says Daltrey.

The champagne, which is available for preorder, will cost approximately $140 per bottle and be available in June.