Aerosmith's Steven Tyler sang at such a high pitch that he shattered the glass on the camera during an appearance on This Morning with Holly Willoughby and Phillip Schofield.

The program featured Tyler's Skittles Super Bowl ad, which features Tyler's face in Skittles singing.

"Oh my god! You'll never believe what just happened!" exclaimed Willoughby, while Schofield added, "That note has just smashed the front of the camera!"

"I have never seen that happen before. Never once!" he noted.

The show's Twitter account also announced the news, leaving fans reeling, "Did that just happen?! Steven Tyler's voice just smashed our camera!"

The Tyler/Skittles ad airs during the Super Bowl on February 7.

According to the Huffington Post, it's the first time Skittles has hired a celeb for its long running Taste the Rainbow campaign.