Neil Young has announced the release of his high definition music player, Pono, and the accompanying PonoMusic service in his native Canada.

He announced the Canadian release early this week at a conference in Vancouver.

"The company is designed to rescue my art form, music, from the degradation in quality that I think is at the heart of the decline of music sales and ultimately music itself in popular culture," Young explained.

He went on to explain that he has bigger plans for the company's future:

"I want to bring the soul of the music industry and the technology of Silicon Valley together to create this new model, using artists as the driver.

My goal is to restore an art form and protect the original art, while serving quality to the music lover."