Longtime Alice Cooper producer Bob Ezrin recalls the concert that changed his life - seeing Cooper at Max's Kansas City in New York City.

Ezrin tells Consequence of Sound that upon entering a scene filled with "people who looked stranger than any group of people I'd ever seen in my life," he witnessed a performance and atmosphere he knew he wanted to be a part of.

"My friend and I sat down at the table in front of the stage, I was 18 inches away from Alice Cooper, and by the time the show was over, my friend and I were wide-eyed and slack-jawed, overwhelmed," he recalled.

"I said, 'What the f— was that?' He said, 'I don't know, but I think I liked it.' I said, 'I think I loved it.'"

Ezrin further explained that afterwards he told his boss, "This is not about music. It's a cultural movement.

This is the beginning of something. They have sets and props, the audience dresses like them, wears makeup like them, we gotta get in on this."