It’s hard to imagine how a person could be better at wearing jeans than Rihanna. While the pop star is practically worshipped in fashion circles for her wardrobe’s endless variety, the one thing she clothes herself in nearly constantly is denim. Her repertoire includes every permutation of jeans imaginable, but also extends to denim jackets, denim dresses, denim shorts, denim skirts, denim thigh-high boots, and, on at least one occasion, a carpet-dusting denim train.

Rihanna is one of the most photographed people alive, so her appreciation for denim has made her a walking billboard for the fabric—especially its abundance. Daily paparazzi photos of her entering airports or leaving hotels have proved that virtually every type of clothing, at every price, can now be made of denim. Jeans themselves have never been more varied: cropped, skinny, wide, straight, kick-flared, light, dark, distressed, embellished.

For denim purveyors, Rihanna’s favor years couldn’t be more opportune. Before 2018, the American jeans market had been in decline for half a decade. Consumers turned to stretchy pants and leggings, spurring many nervous whispers in the fashion industry about denim’s demise. Now, thanks to a confluence of factors, it’s clear that the death of denim was largely exaggerated. Not only is America getting a little bored of its black leggings, but jeans are back and, in many ways, bigger—and wider, skinnier, shorter, and more varied—than ever.