Polish leather often

You’ve invested money—and probably time—in your new shoes. Show them off, and make sure they look good. So as soon as you take them out of the box, polish them. If time permits try polishing them each time you put them on so they always look their best. But if you don’t have the time, at least remember give them a good rub down before you go out in bad weather. 

Protect and brush suede

If you’re investing in suede shoes, treat them with a protective suede spray that resists water, salt and mud so they won’t be damaged by the elements. Test the spray before using it, as it could change the color of your shoes. You should also commit to a good suede eraser and brush for maintenance. First, use your eraser to target stains. Then, follow up with the brush to bring the nap of the suede back to its original state.

Save the Sunday paper

If you find yourself caught in a sudden downpour, save your shoes from permanent damage by drying them as soon as you get home. Stuff your shoes with newspaper to soak up the moisture and place them in a well ventilated area as you wait for them to dry. Whatever you do, don’t pick up the hair dryer or place them near a heater, which will damage and make the leather cracked and brittle. 

Add age, instantly

When you’re in a pinch—or if you want to experiment with a burnished style—you can use black shoe polish on brown shoes. The black polish won’t do any damage to your boots; it’ll only make the leather a bit darker and more rustic looking. 

Hand wash your canvas

The best way to clean your canvas sneakers is by hand with fabric shampoo and water —not in the washing machine. Even on a gentle cycle, your shoes the sole of your shoes can break down and in turn will look more worn out. 

Add a layer of rubber

Before you wear them, ask a cobbler to place a rubber sole on your new dress shoes. Not only will the rubber protect the leather soles from damage, but they’ll also give you extra traction. Plus, worn rubber soles are easily—and more affordably—replaced than leather.