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"Fashion is communication with the world - it shows we are strong and can keep going," says Ukrainian designer Iryna Kokhana, who had to relocate to London when war broke out.
She is currently showing her designs at Paris Fashion Week, seeing it as a chance to highlight not just her brand, but also her country's resilience.
"Each of us is fighting," she tells the BBC. "It is to show the indomitability of our people, our talents, and our ability to create even during the war, when everything's just falling apart."
Kokhana is founder and CEO of the label Chereshnivska, which is based in Lviv, near the Polish border.