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Fashion for Crocs continues to break records
Tuesday, 27 July 2021 - 23:36 | Views - 876

From the Oscar's to the Love Island fire pit - there's no doubt Crocs have made a pandemic comeback.

On Thursday, the chunky shoe-maker reported record sales of $640m (£465m) in the three months to 30 June - nearly double the same period last year.

And the trend shows no sign of slowing down - the firm raised its revenue outlook for the rest of the year.

The company's boss said there was strong demand for the shoes globally.

Net income before tax grew to $190.5m between April and the end of June from a previous $54.7m.

Its chief executive, Andrew Rees, now expects revenue for 2021 to rise by as much as 65%, compared to an increase of up to 50% the company forecast in April.

 

'Strong consumer demand'

 

"We continue to see strong consumer demand for the Crocs brand globally," Mr Rees said.

People have turned to the footwear company for foamy clogs to pair with their lockdown outfits.

Boosted by customers staying at home, the Colorado-based firm said on Thursday that digital sales were up 25.4% and make up more than a third of total sales.

But even as restrictions ease, TikTokkers taking part in the #CrocsChallenge and celebrities haven't put the shoes to the back of the wardrobe yet.

 

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